Range and Pasture
An inch of top-soil takes 200 years to regenerate once depleted. Our client's products & services help maintain pasture & cattle so that doesn't happen. This brand campaign celebrates cattle-farming heritage in order to remind ranchers, young & old, that the health of their land is the health of their legacy.
In Good Hands, our hero videos splice archival footage with modern life on an Alabama pasture, showing that the land is a piece of living history & has to be kept healthy.
Our hero print frames the land as an actual heirloom, with headlines being passed down from generation to generation.
Drafting off of broader cultural trends, our oddly-specific billboards call back farm kids who left for the city.
Legacies Lodge is an experience designed to offer the latest in Pasture Management presented as an optical illusion of a house pulled from an ancient photography.
A few hand-designed patches for jackets, hats, bags to be handed out at sales events & conferences.
For Social Media, we created easy-to-copy video & image formats, so kids can share their own thoughts on healthy land & strong legacies.
Our Campaign Photography is an over-the-shoulder look as our farming family chases cattle, shares stories, & completes chores from sun-up to sun-down.
Photography by Andy Anderson.
Video by Byron Banasiak.
Copy by Greg Garrod.
Video by Byron Banasiak.
Copy by Greg Garrod.
Detroit Bikes
Detroit Bikes wanted its advertising to feel more like a rock band than a bike-shop. For that, I led the design of a small, hand-painted campaign which pulled on ideas from the values of the company (All-American, Hand-built, simple). Winner of AdCraft Detroit's Best in Print and Best in Graphic Design.
Our ads ran in the art & culture magazine, Hour Detroit , & were blown-up for key placements in the Tour De Troit bike ride.
Following in the vein of Cool Americana, I created a set of hand-painted jackets inspired by their limited-edition bike models.
Enlist Die-Hards
When you work the land, switching brands is a matter of life & death. We found a few loyal farmers & explored why they would abandon a decades-old partner for our client's latest product. My partner & I conceptualized the campaign & led the creation of video, photography, & graphics.
Breaking Point Video Series, where farmers reflect on how loyalty shapes their passions, lives, & land. Filmed all across the United States with the folks actually using our products.
Campaign Photography which pit one man against the land.
Shot in the never-ending Summer days of South Dakota.
Shot in the never-ending Summer days of South Dakota.
Shattered Print, inspired by the strain our product puts on old loyalties, we constantly broke our layouts at both the brand & product level.
Long-form Web Content highlighting deeper Q&A's with farmers who've all abandoned old ties to use our product.
Break the Internet with a flood of digital ads & publication takeovers designed to test our audience's breaking point in a variety of ways.
Video by Dru Korab & Tony Nuñez.
Photography by Darren Hauck.
Production by Ski Team. Copy by Greg Garrod.
Photography by Darren Hauck.
Production by Ski Team. Copy by Greg Garrod.
Bud Light
At a time when people couldn't travel, we brought the islands to them. This campaign asked the thirsty people trapped on zoom to take a tropical staycation with Bud Light Seltzer. I designed a variety of retail, bar, & print collateral. Our campaign was highlighted by Travel + Leisure, Delish, & some very interesting Social Media influencers.
adidas
Student athletes live a double-life as they shape the person they want to be, while gathering achievements needed to succeed later in life. Adidas can provide the armor & be the partner who helps them through that transformation. Self-made concept.
